Creative Director, Phastivity, November 2020 to Present
Drive the creative direction and design process, with a focus on UX and product design. Lead cross-functional teams in crafting compelling and cohesive user experiences that strategically align with business objectives. Oversee the entire design lifecycle, from user research and wireframing to prototyping and continuous design iteration. Establish transparent and effective communication channels with stakeholders to understand and address their requirements. Stay abreast of the latest industry trends and technologies, integrating innovative approaches into the design strategy. Play a pivotal role in contributing to team growth and success by providing mentorship, fostering a collaborative environment, and sharing knowledge to enhance the overall capabilities of the design team.

Consultant, Freelance, May 2015 to Present
Dynamic and results-driven professional with a proven track record of conceptualizing, designing, and directing advertising campaigns, websites, and identity systems for global brands. Offering a comprehensive range of creative services, including strategic planning, research, art direction, illustration, graphic design, content copy, pre-press, and production. Specialized in providing organizations with expert consulting in UI/UX design, creative directing, and instructional design.

Creative Director
• Manage project budgets, maintaining an exceptional 98% budget adherence throughout project lifecycles.
• Specialized in UI/UX design and project management, ensuring the successful execution of creative initiatives.
• Leveraged Jira to streamline communication and collaboration with project stakeholders, fostering alignment with project goals.

UI/UX Designer and Developer
• Design wireframes and prototypes for websites, contributing to the seamless development and optimization of digital interfaces.
• Develop website pages using HTML5, CSS, and JavaScript, enhancing user experiences and aligning with modern design standards.
• Design compelling marketing materials using Adobe Creative Suite to effectively communicate brand messaging.

Instructional Designer
• Craft engaging eLearning modules and assessments using Adobe Captivate, catering to diverse learner profiles.
• Design comprehensive training presentations and curriculums using PowerPoint and the Adobe Create Suite, to enhance the effectiveness of educational programs.
• Configured and managed various company’s Zoom accounts, facilitating efficient virtual collaboration and training sessions.

Assistant Store Manager, Sherwin-Williams, March 2016 to September 2017
Cultivated an environment dedicated to exceptional customer service and strong relationships. Through face-to-face interactions, phone calls, and emails, I boosted sales by developing a rapport with contractors. I prioritized employee growth, aligning training and mentoring with career aspirations. Leveraging data, I optimized growth, reduced expenses, and managed finances effectively. My role encompassed overseeing store operations, ensuring sound financial practices, and maintaining inventory controls. I played a key role in recruitment, conducting interviews, hiring, and driving performance through coaching and reviews.

Product Service Manager, Lowe’s Home Improvement, August 2012 to May 2015
Oversaw the performance of Product Service Associates, ensuring their proficiency in executing product service projects and resets, encompassing procurement, marketing, and merchandising. My commitment to upholding company standards ensured the timely and thorough completion of projects and resets. I excelled at responding to changes with innovative problem-solving, ensuring project success. My role extended to training both Product Service Associates and store associates, imparting the necessary knowledge to execute these projects accurately. Additionally, I played a pivotal role in creating action plans and validating product service projects and resets, ensuring the excellence of in-store associates’ work.